Gen.G x PUMA replica jersey © Gen.G shop
Gen.G x PUMA replica jersey © Gen.G shop

Gen.G x PUMA, new official clothing partnership

Founded in South Korea in 2016, Gen.G esports has since expanded into esports competitions in several games including Overwatch, where it competes in the Overwatch League as the Seoul Dynasty. Gen.G also has teams in League of Legends, Heroes of the Storm, Clash Royale, and PlayerUnknown’s Battlegrounds.

PUMA’s partnership with Gen.G esports

PUMA’s partnership with Gen.G also includes the organization’s other esports teams, including a roster in the League of Legends Champions Korea. The deal also includes a merchandise partnership which makes PUMA the official clothing and accessories partner for Gen.G globally. PUMA has been active in the world of esports since 2017. In the past year, PUMA has had a presence at every major esports event and partnered with esports teams such as the Danish Astralis and the American Cloud9.

New Gen.G esports x PUMA replica jersey

The new Gen.G esports x PUMA replica jersey is now available for pre-order. The jersey color is black, with the team logo centered on the chest. Above the team logo we see the PUMA logo, below the name of the organization. In addition, on the back of the collar we can also find the Gen.G name.

Gen.G x PUMA global replica jersey © Gen.G shop
Gen.G x PUMA global replica jersey © Gen.G shop

We’ll see later if the manufacturer is releasing more colors for fans who want a Gen.G esports jersey. The team is currently using a jersey with a black background, which is quite different from the team’s usual color.

Will we have new releases as a result of this new collaboration?

“We are thrilled to welcome PUMA to the Gen.G family as our exclusive apparel partner,” said Chris Park, CEO of Gen.G. “PUMA shares our vision of championing diversity in esports and we are excited to collaborate with them to perform at the highest level.”

PUMA is the latest esports sponsor to enter the Asian market. In April, Mercedes-Benz announced it would sponsor the League of Legends World Championship. Intel and HP sponsored the League of Legends World Championship in 2015 and 2016, respectively. PUMA’s sponsorship of the League of Legends World Championship was the “first step” in a plan to create a “dedicated esports division,” according to PUMA.

Gen.G x PUMA replica jersey © Gen.G shop
Gen.G x PUMA replica jersey © Gen.G shop

Gen.G esports x PUMA jersey is rather simple, but it is a rather unique jersey. It has a simple design, but it is inspired by the team uniform. The team logo looks great on the front, as well as the Gen.G name on the back of the collar. We hope to see more esports team jerseys like this one in the future.

Where can we buy this jersey?

This Gen.G esports x PUMA jersey  is now available for preorder at the official Gen.G shop.